Social Media Internet Marketing

what is your opinion?
The internet is not just an interactive media, it’s an interpersonal media. In the 1950′s we went from a pack of gum with a baseball card to a pack of baseball cards with a stick of gum. Baseball cards were more social medium.
This is an essay question in which i have to discuss their implications to online marketing and e-Commerce
All thoughts and oppions are appreciated
thanks
I prefer Juicy Fruit.
EDIT: Ok, done trolling. I just reread the question and I think I see what you’re getting at; the baseball card/gum thing just makes it a little confusing.
These days more people use the internet for connecting with other people than for accessing information. Because the internet has become such a social networking tool, online marketing has become a very profitable field. Because of all the social connections, there are simply a lot of people online passing the time and looking for things to do. With so many people online all the time, advertising on the internet becomes important. And running a business over the internet becomes a viable option.
The thing is, there is no medium in the world where information spreads faster than on the internet. So, say someone goes to a new website. They might then go blog about it, or post on Facebook, or in some other way show the website to their friends. And just like that, without even paying for advertising, word spreads about the company, just by the simple fact that it exists on the internet.
The more people use the internet for social networking, the more time people spend online. And the more time people spend online, the more reliable internet business gets.
So, bottom line is, the interpersonal nature of the modern internet lends itself to the creation of a very popular online market.
Social Media is the Internet: how online marketers must measure social media metrics
